diff --git a/ALERTS.md b/ALERTS.md
index 92b0974a..047eef0a 100644
--- a/ALERTS.md
+++ b/ALERTS.md
@@ -31,6 +31,16 @@ Alert floods ride the **repeater's default scope** by default (the same Transpor
 
 A "recovered" message is sent once when the underlying connection comes back. After firing, a fault is rate-limited by `alert.interval` (default 60 minutes) before it can re-fire - this prevents flapping links from spamming the channel.
 
+## OTA milestone alerts
+
+Key `ota update` milestones are also broadcast on the alert channel (in addition to the Serial log), so an operator who triggered the update via remote management still gets feedback: the real OTA work runs ~2.5 s after the command and reboots on success, both **outside** the command's reply window.
+
+- **Start** - `OTA update starting`, sent when the update is confirmed and scheduled (during the reply window, so it transmits before the flash blocks the loop).
+- **Fail/abort** - `OTA aborted: MQTT stop unclean, bridge resumed` (the teardown barrier withheld flashing) or `OTA aborted: <reason>` (preflight/download error). The bridge is resumed either way.
+- **Success** has no dedicated message: a successful flash reboots into the new image, so the node reappearing on the new version is the success signal.
+
+These share the alert channel, scope (`alert.region`), and the `alert` master switch with fault alerts - if `alert` is `off` or no channel is configured, OTA milestones are silent. Unlike fault alerts they are **not** rate-limited (OTA is operator-initiated and rare), and they are limited to these start/fail milestones - routine MQTT slot connect/disconnect never triggers an OTA alert.
+
 ## Defaults
 
 | Setting | Default | Notes |
diff --git a/examples/simple_repeater/MyMesh.cpp b/examples/simple_repeater/MyMesh.cpp
index a99d4de9..febcd5d5 100644
--- a/examples/simple_repeater/MyMesh.cpp
+++ b/examples/simple_repeater/MyMesh.cpp
@@ -1575,11 +1575,18 @@ void MyMesh::loop() {
     // resume the bridge instead of flashing under uncertain ownership.
     if (bridge && !bridge->canFlashAfterStop()) {
       Serial.println("OTA: aborted, MQTT stop did not complete cleanly - resuming bridge");
+      otaAlert("OTA aborted: MQTT stop unclean, bridge resumed");
       setBridgeState(true);
     } else if (!_cli.getBoard()->otaFromManifest(getFirmwareVer(), false, ota_reply)) {
       Serial.print("OTA: aborted, resuming bridge - "); Serial.println(ota_reply);
+      char ota_alert_msg[160];
+      snprintf(ota_alert_msg, sizeof(ota_alert_msg), "OTA aborted: %s", ota_reply);
+      otaAlert(ota_alert_msg);
       setBridgeState(true);
     }
+    // Success path: otaFromManifest() flashes and reboots into the new image
+    // (never returns), so there is no in-boot "success" alert — the START alert
+    // plus the node returning on the new version is the success signal.
   }
 #endif
 
diff --git a/examples/simple_repeater/MyMesh.h b/examples/simple_repeater/MyMesh.h
index ee6b935d..f1ec48d2 100644
--- a/examples/simple_repeater/MyMesh.h
+++ b/examples/simple_repeater/MyMesh.h
@@ -344,12 +344,32 @@ public:
 #endif
   }
 
+#if defined(WITH_MQTT_BRIDGE)
+  // Broadcast a key OTA milestone (start/fail only) on the configured alert
+  // channel, in addition to the Serial log — so an operator who triggered
+  // `ota update` via remote management still gets feedback that lands well after
+  // the command's reply window. Respects the `alert on/off` master switch and
+  // rides the configured alert scope (sendChannel -> resolveAlertScope); a no-op
+  // when alerts are off or no channel is set. Deliberately NOT wired to routine
+  // slot connect/disconnect — those remain in AlertReporter's fault logic.
+  void otaAlert(const char* msg) {
+    auto* obs = _cli.getObserverPrefs();
+    if (obs && obs->alert_enabled) _alerter.sendText(msg);
+  }
+#endif
+
   // Schedule the pull-OTA flash to run from loop() in ~2.5 s, leaving time for the
   // "Beginning update..." CLI reply (CLI_REPLY_DELAY_MILLIS = 600 ms) to transmit
   // before the flash blocks the loop and reboots.
   bool beginDeferredOtaUpdate() override {
     _ota_update_at = millis() + 2500;
     if (_ota_update_at == 0) _ota_update_at = 1;  // 0 means "none"
+#if defined(WITH_MQTT_BRIDGE)
+    // Broadcast START now, while the loop still runs (the 2.5 s reply window):
+    // the deferred flash blocks the loop and, on success, reboots — so a start
+    // alert queued at fire time could never transmit. See otaAlert().
+    otaAlert("OTA update starting");
+#endif
     return true;
   }